Embrace the Power, Harness the Force, Use the Media

The media is a powerful force. Do not fear it. Embrace it with a media-relations strategy that attracts attention, sparks interest and breathes energy. Through more than 30-years in journalism and corporate communications, we understand how the media works. We know what it wants, what it needs, what turns it on and what turns it off.

In times of crisis, the media can bring doom or salvation depending on an organization’s strategy. We have been on both sides of a crisis, covering them as well as managing them. We understand the critical balance of information, timing and stakeholder expectations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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© Chip Minty